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As mentioned in my previous learning blog (Learning Blog 5), Social Mobilization gives importance to the overall process of social change. This is considered as the primary step for community development. It allows people to think and understand the situation and to organize and initiate action for their recovery. Though this, people can organize themselves to take action collectively and device a solution. Types of social mobilization includes the following. Mobilization of key stakeholders such as different sectors of society. Mobilization of influencers Mobilization of media Motivation of government programmes Consultation of concerned groups Social Mobilization builds on a number of important concepts and skillsRead More →

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Social Mobilization is the overall process of social change, which happens to some parts of the population in countries shifting from traditional to modern ways of life. Furthermore, this is a process of bringing together all feasible and practical inter-sectoral social allies to raise people’s demand for a particular development program, to assist in the delivery of resources and services and t strengthen community participation and engagement for sustainability and self-reliance (McKee, 1992).  SocMob has six elements namely, advocacy, information, education, communication, community organizing, capacity development, networking and alliance building and monitoring and evaluation (Ongkiko, Ila & Flor, Alexander., 2006).   Advocacy empowers individuals to take action. Stakeholders are using different methodsRead More →

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The concept of “social marketing” has gained widespread recognition in the field of marketing since its inception by Kotler and Zaltman (1971) decades ago. Further discussion was made by Lazer and Kelley (1973) and Sheth and Wright (1974) bout it’s concepts. Then came the ethics of social marketing by Laczniak, Lusch, and Murphy (1979) to application of social sciences to social marketing concepts by Swinyard and Ray (1977). Blakely, Schutz, and Harvey (1977 and Gutman (1978) reported several case studies pertaining to social marketing. However, there are few case studies that can’t go forward the development of general knowledge regarding social marketing, including problems andRead More →

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On Audience Segmentation Online definition of audience segmentation states that it is the aggregation of the target population into homogeneous groups on the basis of one or more common characteristics related to the health problem, such as risk for the health problem, current behaviors, behavioral determinants, psychographics and/or demographics (Audience Segmentation in Social Marketing, n.d.). Drilling further, audience segment means a subgroup of people that find commonalities on characteristics such as health problems, demographics and other determinants. The definition gives us a better understanding of what grouping the audience into meaningful segments is, as it provides a more efficient and effective way to build upRead More →

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The spread of nCOV-2019 or COVID-19 through social media is faster than the spread of the virus itself. As of March 1st, the outbreak has affected an estimated 87,000 people globally. In mainland China there have been over 2,800 deaths among over 78,000 cases (Donghi, D., 2020). In the meantime, as of 2019, an estimated 7.75 billion internet users have already access to news and articles regarding COVID-19 – in an unimaginable exponent, and think of this amount of people with panic and fear embedded in their lives? Envision how and what type of communication was used to spread such information from one person toRead More →

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Social Marketing and Social Mobilization have evolved differently in the developing and developed nations. Its concepts, practice and application have changed overtime. This blog aims to list down definitions and advantages and disadvantages of the communication strategy models providing comprehensible framework to social marketers and development communication practitioners in working with social issues. COMBI Model Also known as COMmunication for Behavioural Impact is a framework for planning and a method for implementation integrating both behavioural and social communication within public health campaigns. This is more of like communication used during outbreak (UNICEF, 2005). Communication is an integral part in disseminating information especially when it comesRead More →

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Design, implementation and control of programs aimed to influence the acceptability of social ideas best defines Social Marketing (Kotler, P., & Zaltman, G.,1971). Social Advertising and Commercial Marketing are oftentimes used interchangeably with Social Marketing, which shouldn’t be the case. Although the primary driver is to pitch ideas, the end results vary. “Social Advertising” is advertising that relies on social media information to build brand awareness, and generate leads and sales revenue (Consumer Acquisition LLC, n.d.). While “Commercial Marketing” on the other is all about pitching products to individuals and corporations and creating a relationship between the consumer and product (Capozzi, C., 2017). To elaborateRead More →

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In a society characterized by rapid flow of words and various vehicles for interaction, it is not surprising that people especially the critics have started to shift their attention to problems and processes of communication. And in doing so we look at the framework of how communication flows and of by understanding the models of communication. It is imperative that we look at the setbacks in the implementation of a fully efficient communication thus we dig deeper in comprehending the process of how humans communicate and its structure. The models as discussed by Quebral, observes three main advantages such as A model can give aRead More →

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In a recent assessment of the country’s commitment to Sustainable Development Goals, which consists of 155 indicators, 102 global SDG indicators, 28 proxy indicators and 25 supplemental indicators, we have relatively shown progress in achieving the global goals. From a newspaper article online, according to the National Economic and Development Authority’s (NEDA) report, Philippines has achieved an outstanding primary enrollment rate of 94.2% in 2017 and in the past 2 years there was a significant increase of 8 to 10% for primary and secondary education. A 6% upward movement of the Gross Domestic Product (GDP) and the lowest national unemployment rate last year. There areRead More →