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Social Mobilization is the overall process of social change, which happens to some parts of the population in countries shifting from traditional to modern ways of life. Furthermore, this is a process of bringing together all feasible and practical inter-sectoral social allies to raise people’s demand for a particular development program, to assist in the delivery of resources and services and t strengthen community participation and engagement for sustainability and self-reliance (McKee, 1992).  SocMob has six elements namely, advocacy, information, education, communication, community organizing, capacity development, networking and alliance building and monitoring and evaluation (Ongkiko, Ila & Flor, Alexander., 2006).   Advocacy empowers individuals to take action. Stakeholders are using different methodsRead More →

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Social Marketing and Social Mobilization have evolved differently in the developing and developed nations. Its concepts, practice and application have changed overtime. This blog aims to list down definitions and advantages and disadvantages of the communication strategy models providing comprehensible framework to social marketers and development communication practitioners in working with social issues. COMBI Model Also known as COMmunication for Behavioural Impact is a framework for planning and a method for implementation integrating both behavioural and social communication within public health campaigns. This is more of like communication used during outbreak (UNICEF, 2005). Communication is an integral part in disseminating information especially when it comesRead More →

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In a recent assessment of the country’s commitment to Sustainable Development Goals, which consists of 155 indicators, 102 global SDG indicators, 28 proxy indicators and 25 supplemental indicators, we have relatively shown progress in achieving the global goals. From a newspaper article online, according to the National Economic and Development Authority’s (NEDA) report, Philippines has achieved an outstanding primary enrollment rate of 94.2% in 2017 and in the past 2 years there was a significant increase of 8 to 10% for primary and secondary education. A 6% upward movement of the Gross Domestic Product (GDP) and the lowest national unemployment rate last year. There areRead More →