SMARTgoals

On Audience Segmentation Online definition of audience segmentation states that it is the aggregation of the target population into homogeneous groups on the basis of one or more common characteristics related to the health problem, such as risk for the health problem, current behaviors, behavioral determinants, psychographics and/or demographics (Audience Segmentation in Social Marketing, n.d.). Drilling further, audience segment means a subgroup of people that find commonalities on characteristics such as health problems, demographics and other determinants. The definition gives us a better understanding of what grouping the audience into meaningful segments is, as it provides a more efficient and effective way to build upRead More →