Social Marketing History

Design, implementation and control of programs aimed to influence the acceptability of social ideas best defines Social Marketing (Kotler, P., & Zaltman, G.,1971). Social Advertising and Commercial Marketing are oftentimes used interchangeably with Social Marketing, which shouldn’t be the case. Although the primary driver is to pitch ideas, the end results vary. “Social Advertising” is advertising that relies on social media information to build brand awareness, and generate leads and sales revenue (Consumer Acquisition LLC, n.d.). While “Commercial Marketing” on the other is all about pitching products to individuals and corporations and creating a relationship between the consumer and product (Capozzi, C., 2017). To elaborateRead More →