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As mentioned in my previous learning blog (Learning Blog 5), Social Mobilization gives importance to the overall process of social change. This is considered as the primary step for community development. It allows people to think and understand the situation and to organize and initiate action for their recovery. Though this, people can organize themselves to take action collectively and device a solution. Types of social mobilization includes the following. Mobilization of key stakeholders such as different sectors of society. Mobilization of influencers Mobilization of media Motivation of government programmes Consultation of concerned groups Social Mobilization builds on a number of important concepts and skillsRead More →

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Social Mobilization is the overall process of social change, which happens to some parts of the population in countries shifting from traditional to modern ways of life. Furthermore, this is a process of bringing together all feasible and practical inter-sectoral social allies to raise people’s demand for a particular development program, to assist in the delivery of resources and services and t strengthen community participation and engagement for sustainability and self-reliance (McKee, 1992).  SocMob has six elements namely, advocacy, information, education, communication, community organizing, capacity development, networking and alliance building and monitoring and evaluation (Ongkiko, Ila & Flor, Alexander., 2006).   Advocacy empowers individuals to take action. Stakeholders are using different methodsRead More →

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The concept of “social marketing” has gained widespread recognition in the field of marketing since its inception by Kotler and Zaltman (1971) decades ago. Further discussion was made by Lazer and Kelley (1973) and Sheth and Wright (1974) bout it’s concepts. Then came the ethics of social marketing by Laczniak, Lusch, and Murphy (1979) to application of social sciences to social marketing concepts by Swinyard and Ray (1977). Blakely, Schutz, and Harvey (1977 and Gutman (1978) reported several case studies pertaining to social marketing. However, there are few case studies that can’t go forward the development of general knowledge regarding social marketing, including problems andRead More →